Coming from the countryside and living on farms all our lives, you could probably guess most of our values. You should never be left guessing when it comes to your snacks though, so here’s what we’re all about.

Fresh. We use fresh vegetables from our very own fields and 100% natural ingredients to make delicious, nutritious, and vegan-friendly products. Bringing fresh thinking to the world of snacks and making sure none of our hero veg are ever powdered.

Knowledge. We wouldn't go calling ourselves 'experts'; that sounds like we belong in a lab, and we prefer the outdoors. But since we've been farming together for generations, we would say we know a thing or two about growing the healthy, nutritious vegetables for our tasty snacks.

Sustainable. We're on a mission to make sustainable snacks, using every possible bit of our veg to help eliminate waste. We've even teamed up with the great guys and gals at Leaf to help promote sustainable farming practice.

Fun. It's a lot of fun making our snacks, and we want you to have just as much fun eating them. Made by friends for friends, all our veg is grown with love and laughter, for snacks to be enjoyed in the same way.

Real. We are who we are, and we do what we know. Real farmers, on real farms in Scotland, using our own real veg to make really tasty snacks. Keep it simple, keep it honest, keep it real. That's what we believe.

Innovative. All that fresh veg doesn't get in our snacks by magic you know! We're constantly innovating to create the most delicious, nutritious, and natural snacks possible, for everyone to enjoy.

Honest. There's not many workplaces more transparent than an open field. No walls to hide behind and no rug to sweep things under. We're honest as the day is long, and everyone knows farmers have pretty long days.